What happens when Kate Hudson and Demi Lovato accidentally meet at a hotel gym? They become friends and they collaborate to create an exciting top of line new Fabletics collection.
Fabletics is a subscription based fitness apparel program. While most people sign up for monthly plan as it comes out as a better deal, you can also purchase the outfits a la carte so you have no obligations to stick with the monthly plan.
Demi is a gym rat where she works out 6 times a week doing Mixed Martial Arts fighting, and weight training, conditioning, and strengthening exercises to feel better and stronger. Also she was already a big Fabletics fan before the collaboration and actually owns lots of outfits from the brand. So it was only natural that she and Kate clicked and they both created what you see below.
The Demi Lovato Capsule collection’s campaign is all about female empowerment and body positivity which Demi values and sings a lot about in her music and fans know her for.
Slogans like “Confident”, “Unbroken” and “I Don’t Give A…” are embroidered on tops and leggings so you too can join and spread the movement of female empowerment and body positivity when exercising and in your everyday life. Demi really wanted the outfits in her line to make you feel strong, comfortable and fearless when wearing them as she knows that what you wear influences how you feel.
Unlike most celebrity endorsements and collaborations where companies simply slap on celeb names into the product without their actual participation, Demi herself was heavily involved in the process of designing this collaboration.
Some outfits were a variation on existing Fabletics models while others where designed from scratch. While other celebs clothing lines and collab offer limited sizing, the Fabletics Demi Lovato collection caters to all shapes and sizes so each piece is available from XXS to 3X.
Once the samples were made, Demi tested each piece personally at the gym, at the ring where she practices her MMA fighting and on the road to ensure that all pieces are comfortable, offer support and have the same high quality performance features that the Fabletics line is famous for.
Uniting Women Together
Demi Lovato really walks the talk when she says that she is all about women and girls supporting one another to become a better and stronger version of themselves.
In fact a portion of proceeds from the Fabletics Demi Lovato collection will go to the United Nations Girl Up initiative, specifically to their SchoolCycle program, which provides bikes, parts and maintenance training to underprivileged girls so that they can go safely and quickly to school and continue their education.
You Want More?
Can’t get enough of this collection and you want more? Well here’s a spoiler! In August 2017 there will be another Demi Lovato collection which will extend to more bras, leggings, tops and jackets with an exciting new look, which of course I will be posting about in my blog once it’s released.
In the meantime, Fabletics is currently offering a great deal of 2 outfits for 24$ when you sign up to become a VIP member. If you want to read my Fabletics review for more information about their program then check it out here.
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What do you think of celebrity collaborations like these? Do you think that the clothes Demi designed represent what she stands for?
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